January 2021
ENIA presentation
Inma Martinez is recognised worldwide as one of the leading entrepreneurs who pioneered digital technologies and has become one of the most sought-after experts in forecasting digital disruptions and revealing the potentiality of A.I. and other transformative technologies.
She has combined her career in innovation with prestigious government appointments in:
Voted “Best contributor to the formation of strategy in driving the future of Europe’s digital economy” at a Bloomberg BusinessWeek’s conference for CEOs and government officials, she has since then provided expert testimonies across various technology and digital boards at the European Union and for C-level leaders in business.
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Description
Since 2011, digital technologies and Big Data have become the most powerful competitive attributes in every industry. They have become the agents of radical shifts in business models and forced many sectors to venture into new unchartered territories. Business is no longer “as usual” and disruption is the new norm. Going against the grain, some big and small players have paved the way and showed the markets that digital assets and unbridled creative thinking are the best combination to create innovation and respond to market challenges with agility.
Takeaways
1. Learn the specific mindsets and attitudes in management that are driving the innovative approaches of new leaders in a given sector (financial services, retail banking, consumer goods, automotive, manufacturing, energy and others).
2. Understand the radical differences between true innovation and simply improving products (the end of the “Better” society).
3. Future trends and business models that will drive each sector and the roadmaps towards improved competitive advantage.
Description
2020 represents the end of the era of IQ and the evolution of human capital towards EQ. Because we will derive all that is quantifiable and computational to intelligent systems, even our cars, or the energy management of homes, workforces will be challenged to solve problems via creative approaches, creative thinking, and blue-skies imagination. The future is one where human factors and ergonomics will force businesses to take human centric approaches, and these can only be generated by neotenic human minds. In the next ten years, the old paradigms of fixed working hours, job titles and linear career paths will be abandoned in favour of flexible schedules, goal-oriented participations and lateral career moves within the same organisations.
Takeaways
1. Man + machine collaborations: diversification of tasks and responsibilities between humans and their A.I. tools.
2. Towards an EQ workplace: how to untap creative thinking in a digitally transformed company.
3. Neoteny: the human super-power that will derive the splendour of the next civilization.
4. The jobs of the future will no longer be jobs but roadmaps towards tacit knowledge.
Description
How do you deliver “human experiences” when you sell products and services to the masses? Digital is an intangible abstract environment, yet it offers unique opportunities for the personalisation of products and services, with deeper emotional connections than some analogue contexts can offer.
Takeaways
1. Learn how to create “exceptional experiences” in digital environments
2. Take the human centric ergonomics towards creating a sense of wonder and delight in your websites and mobile applications
3. Realise how piecing the “digital data puzzle” will allow you to create innovative 1:1 products and services.
Description
Digital transformation and the rise of Big Data are beginning to be adopted by small and medium sized enterprises as part of their digital transformation roadmaps. In order to stay competitive, SMEs need to become aware of the potential that AI can bring to their organisations, even when they do not process Big Data.
Takeaways
1. Learn what elements of the digital and A.I. adoption roadmaps would help your SME’s operations, products and services.
2. Understand the five pillars of A.I.-driven innovation: detection, precision, optimisation, automatisation and prediction of outcomes at scale.
3. Grasp the subtleties of the data-sharing economy and how it is not just about “Big” data but about “Relevant”, Real World Evidence data.
Description
Edge and Cloud computing infrastructures are the pillars of the next technological advances. Thanks to them, the development of the Smart Society will derive a complete upgrade of sectors such as healthcare, urban development, automotive, energy, financial services and many more. When the informational value of everything that exists around us is made available to us thanks to sensors, edge computing will gather and process this data allowing us to detect, predict, optimise and automate many tasks.
Takeaways
1. Discover the Internet of Everything spectrum and the value of the connected society.
2. Learn how your organisation can become part of the 5G ecosystem
he is recognised worldwide as one of the leading entrepreneurs who pioneered digital technologies and has become one of the most sought-after experts in forecasting digital disruptions and revealing the potentiality of A.I. and other transformative technologies.
She has combined her career in innovation with prestigious government appointments in the United Kingdom (at the Trade & Investment agency and at the Innovation Fund of the Department of Sport, Media and Culture), Spain (State Secretariat for Artificial Intelligence at the Ministry of Economy and Digital Transformation) and Malaysia (at the Sarawak Centre of Performance Excellence).
Description
A.I. is a giant step beyond data analytics and statistics. It allows us to address Big Data at scale and to deal with its enormous complexities. It can not only create the automatization and optimization of processes, but also reduce human errors where it comes to precision and detection. Best of all, A.I.
Takeaways
1. Understand how A.I. can create positive impacts and benefits in your digitization roadmap
2. Learn in what simple ways an A.I. system can optimise your business operations
3. Become aware of how A.I. tools will help your workforce deliver with reliability, confidence and at scale.
Description
Since 2011, digital technologies and Big Data have become the most powerful competitive attributes in every industry. They have become the agents of radical shifts in business models and forced many sectors to venture into new unchartered territories. Business is no longer “as usual” and disruption is the new norm. Going against the grain, some big and small players have paved the way and showed the markets that digital assets and unbridled creative thinking are the best combination to create innovation and respond to market challenges with agility.
Takeaways
1. Learn the specific mindsets and attitudes in management that are driving the innovative approaches of new leaders in a given sector (financial services, retail banking, consumer goods, automotive, manufacturing, energy and others).
2. Understand the radical differences between true innovation and simply improving products (the end of the “Better” society).
3. Future trends and business models that will drive each sector and the roadmaps towards improved competitive advantage.
Description
2020 represents the end of the era of IQ and the evolution of human capital towards EQ. Because we will derive all that is quantifiable and computational to intelligent systems, even our cars, or the energy management of homes, workforces will be challenged to solve problems via creative approaches, creative thinking, and blue-skies imagination. The future is one where human factors and ergonomics will force businesses to take human centric approaches, and these can only be generated by neotenic human minds. In the next ten years, the old paradigms of fixed working hours, job titles and linear career paths will be abandoned in favour of flexible schedules, goal-oriented participations and lateral career moves within the same organisations.
Takeaways
1. Man + machine collaborations: diversification of tasks and responsibilities between humans and their A.I. tools.
2. Towards an EQ workplace: how to untap creative thinking in a digitally transformed company.
3. Neoteny: the human super-power that will derive the splendour of the next civilization.
4. The jobs of the future will no longer be jobs but roadmaps towards tacit knowledge.
Description
How do you deliver “human experiences” when you sell products and services to the masses? Digital is an intangible abstract environment, yet it offers unique opportunities for the personalisation of products and services, with deeper emotional connections than some analogue contexts can offer.
Takeaways
1. Learn how to create “exceptional experiences” in digital environments
2. Take the human centric ergonomics towards creating a sense of wonder and delight in your websites and mobile applications
3. Realise how piecing the “digital data puzzle” will allow you to create innovative 1:1 products and services.
Description
Digital transformation and the rise of Big Data are beginning to be adopted by small and medium sized enterprises as part of their digital transformation roadmaps. In order to stay competitive, SMEs need to become aware of the potential that AI can bring to their organisations, even when they do not process Big Data.
Takeaways
1. Learn what elements of the digital and A.I. adoption roadmaps would help your SME’s operations, products and services.
2. Understand the five pillars of A.I.-driven innovation: detection, precision, optimisation, automatisation and prediction of outcomes at scale.
3. Grasp the subtleties of the data-sharing economy and how it is not just about “Big” data but about “Relevant”, Real World Evidence data.
Description
Edge and Cloud computing infrastructures are the pillars of the next technological advances. Thanks to them, the development of the Smart Society will derive a complete upgrade of sectors such as healthcare, urban development, automotive, energy, financial services and many more. When the informational value of everything that exists around us is made available to us thanks to sensors, edge computing will gather and process this data allowing us to detect, predict, optimise and automate many tasks.
Takeaways
1. Discover the Internet of Everything spectrum and the value of the connected society.
2. Learn how your organisation can become part of the 5G ecosystem
Opening and closing keynotes to either set the tone of the day or to elevate the audience to a higher inspirational take-away; a participant of an expert panel; as an inspirational dinner speaker to ignite guests questions and conversations.
Inma has also delivered keynotes and professional speaking engagements at international virtual events, working with production companies and clients under a wide variety of formats, including CGI stages, and High Definition broadcast.
Presentations to boards of directors and C-level executive councils on business and strategic issues tailored to each client’s requirements and needs.
Both media outlets and marketing teams at corporate leaders have interviewed Inma for their industry podcasts, many of them broadcasting on a global basis. Inma’s experience in live TV and radio allows her to feel very comfortable with this medium and to produce insightful yet entertaining conversations with the hosts.
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On numerous occasions Inma has been an external contractor to many A.I. and digital transformation projects issued by governments and private businesses. She has also assessed and contributed to industry White Papers, Research, and the respond to Request For Information (RFIs) and Request For Proposal (RPPs) industry projects as a team member in industry consortiums.
As an extension of her keynotes and C-level presentations, Inma has created workshops focused on execution strategies and methodologies that she has developed in her career. She has trained executives in leadership programmes, human resources, digital sales and marketing as well as ICT teams on how to develop digital strategies, upgrade innovation practices, and address the future of work challenges in the digital society.
“The Future of the Automotive Industry” (June 2021) and “The Fifth Industrial Revolution: How Space Commercialisation will derive the Biggest Industrial Expansion of the 21st Century”. Both books focus on digital transformation and radical business models that are paving the way to a new concept of progress, competitive attributes and stakeholders’ values.
I am always happy to hear from anyone who cares for what I do or thinks that I can help in any way.
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Description
A.I. is a giant step beyond data analytics and statistics. It allows us to address Big Data at scale and to deal with its enormous complexities. It can not only create the automatization and optimization of processes, but also reduce human errors where it comes to precision and detection. Best of all, A.I. predicts future outcomes. It can perform on-demand and in real-time, as well as run 24/7 as an automated system. It has been trained to deliver what we ask of it. It can also reveal what we are unaware of. This is why it has become the ultimate tool for all sectors and industries. A.I. has not created new human ethics, but it has highlighted the need for them in the 2030 society.
Takeaways
1. Understand how A.I. can create positive impacts and benefits in your digitization roadmap
2. Learn in what simple ways an A.I. system can optimise your business operations
3. Become aware of how A.I. tools will help your workforce deliver with reliability, confidence and at scale.