The Future of the Automotive Industry: The Disruptive Forces of AI, Data Analytics, and Digitization
Book Description
Nothing defined the 20th century more than the evolution of the car industry. The 2020 decade will see the automotive industry leap forward beyond simply moving people and goods geographically towards a new purpose: to become a services industry. This book takes readers on a journey in the evolution of cars becoming “computers on wheels."
The automotive industry is one of the sectors most profoundly changed by digitalization and the 21st century energy needs. You'll explore the shifting paradigms and how cars today represent a new interpretation of what driving should be and what cars should offer.
This book presents exciting case studies on how artificial intelligence (AI) and data analytics are used to design future cars, predict car efficiency, ensure safety and simulate engineering dynamics for its design, as well as a new arena for IoT and human data. It opens a window into the origins of cars becoming software-run machines, first to run internal diagnostics, and then to become machines connected to other external machines via Bluetooth, to finally the Internet via 5G.
From transportation to solving people’s problems, The Future of the Automotive Industry is less about the technology itself, but more about the outcomes of technology in the future, and the transformative power it has over a much beloved item: cars.
Explore smart cities and their evolution when it comes to traffic and vehicles
Gain a new perspective on the future of cars and transportation based on how digital technologies will transform vehicles
Examine how AI and IoT will create new contexts of interactions with drivers and passengers alike
Review concepts such as personalizing the driving experience and how this will take form
See how self-driving cars impact data mining of personal data
Chapter Structure
Part I: Car 4.0
Chapter 01: OK Computer
Vehicle Electronics
The Internet of Vehicles: Car Sensors
Fit for Purpose, Safe for Humans
Automation
Driving Forces of Car Innovation
Chapter 02: Mission Control
A Moveable Feast/Let Me Entertain You
Connected Vehicles
Mobility
Seamless Control
Onward
Chapter 03: The 5G Car
The Mobile Revolution
Intelligent Vehicles
The Internet of Vehicles
5G: The Internet Superhighway
Edge Computing Mobility
Chapter 04: On Brand
Preaching to the Converted
Brand Alchemy
Glamorama
F1: The Greatest Show in the World
Brand Messaging: Aligned Vs Contrarian
Purpose: The New Twenty-First-Century Value
Branding for Redemption
Part II: From Transportation to Solving People's Problems
Chapter 05: I.Am.Car
Beyond Transportation
From Functional to Aspirational
Humanizing Vehicles
Hooked On Cars
Nationalistic Assets
Chapter 06: Second Home
Letting Go
Safe Haven
Bringing the Ergonomics
The New Interiors
#MeToo
Sensorized Cabins
Chapter 07: Automation
Vehicular Autonomy
Electric Roads
A.I.-Based Autonomy
Wacky Autonomous Races
Taking It to the Streets
Levels of Autonomy
Autonomous Vehicle vs. Transport Robot
Autonomous Legalese
Chapter 08: Together in Electric Dreams
Why Go Electric Now?
The Long, Winding Road Toward Electric Vehicles
Storing Energy
Green Energy
Ctrl+Alt+Deleting Revenue Models
Tesla: The Outlier
Everybody Is Doin It, So Why Don't ya?
Part III: Your Car in the 2020 Decade
Chapter 09: Smart
Mindful, Thoughtful Vehicles
Seamlessly in Sync
e-Mobility Around The World
Chapter 10: Digital
Life is Digital
Driver Data
Adapting Urban Planning to the New Mobility Paradigm
Driver Biometrics: The New Health Data Layer
Who is this book for?
Industry analysts looking for forecasts and trends on eMobility, electric and autonomous vehicles, emerging sectors like Techhealth and Smart Living derived from automotive.
Marketing professionals in the automotive industry
Professionals in the mobile telecoms sector, specially where it comes to the future of 5G
Startups wishing to find the gaps and opportunities in this industry
OEMs in the auto industry
Inma Martinez
Digital Pioneer & Transformational Innovation Advisor.
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The findings in this book can become insights for your client events and workshops. Let us help you create a bespoke event around eMobility, The Future of Cities or Vehicular Communications. Any topic can be adapted.